Social networks and cellphones play a pivotal role in creating sustainable business models, providing market information and identifying entrepreneurial champions in developing communities. The social networks of people in developing communities are largely comprised of family and friends living in close geographical proximity. As the availability of mobile phones in these regions continues to rapidly increase, so does the ability to reach people in geographically dispersed places. Connecting people in rural communities with each other and to people in urban areas is essential to achieving a fully-integrated and thriving society.